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The domain states the following, "Etextshop was created for college students who are looking for cheap textbooks." I observed that the web page also said " Discount novels, used textbooks and low cost best sellers for anyones budget, are available here at our online college book store." They also stated " No matter where you are in the US we can ship your new or used textbooks to you in just a few days . Our no hassel return policy makes shopping for textbooks simple and easy at etextshop. Discount Textbooks and Used Textbooks." The meta header had textbooks as the first keyword. This keyword was followed by Used textbook, use college textbooks, and cheap used textbooks which isn't as urgent as textbooks. The other words the site uses is used textbooks for sale. sell used textbooks is also included and might not be seen by search engines.